Wei to understand the business as a designer, design company is a leader in the commercialization. In his eyes, Sanlitun VILLAGE preliminary design is successful. “VILLAGE of the concept of two well-known street in Tokyo you can find the template – like the South from a commercial point of view of Castle Peak, in the architectural style is almost similar to Omotesando, a very modern, attractive enough.”
South Aoyama Omotesando is a famous Japanese commercial district, the former big gathering, the central square is the work of renowned architect Tadao Ando, the volume was not high, a large glass interface, extremely modern, Sanlitun VILLAGE key creative designer Kengo Kuma is Japanese, and the design of commercial buildings, like Tadao Ando, in favor of such a succinct sense of luxury.
Castle on the south, most people have the impression the house PRADA than the flagship store, in fact, the appearance of diamond-like positioning of the whole block in the expression: services for high-end crowd. At first, many performers and cultural figures in the South Castle home, the more tasteful stores open more to follow over the crowd also has a very high spending power, over time, they develop to the south of Castle Peak shopping, drinking coffee habits, the big luxury goods will follow.
Look in the Wei, the Sanlitun VILLAGE Although the Southern District is in the end some young people like the brand, but the North has not yet fully completed investment for the crowd will go up, “Of course, not who more money is put to the best shops to whom, as can the location of the Uniqlo to a high-end clubs, restaurants, so no young man entered, and left. They will form a brand system reflects your values, because LOGO are standing behind each group of people, we want to see the culture behind the mark, and represent the culture of the group, VILLAGE as long as the groups identified their needs, brand choice becomes evident. ”